13. How much would you
be willing to pay for a product with these features
("LIST FEATURES")?
14. If the
"PRODUCT" was priced at (price) how likely,
on a percentage basis, would you be to buy it? (0% = Not at all likely
to buy, 100% = Completely
likely to buy)
15. How much are you
authorized to spend on new products?
16. What do you think
about the price of this "PRODUCT"?
Extremely Low
Somewhat Low
Just right
Somewhat High
Extremely High
17. Through what means
would you be least likely to purchase this
"PRODUCT"?
Retail
Direct Mail
Mail Order Catalog
Classified Advertisement
Telemarketer
18. Through what means
would you be least likely to purchase this
"PRODUCT"?
Retail
Direct Mail
Mail Order Catalog
Classified Advertisement
Telemarketer
19. What do you think
would be a good name for such a "PRODUCT"?
20. Can you please tell
us which one of the following possible product
names you like the most?
Product 1
Product 2
Product 3
Product 4
Product 5
Thank you for taking the time to complete
this survey. Select Submit Survey now to send your
responses to us.